The Value of Your Time

I am starting to notice a new trend in measurement and in qualifying content.
It is something we all have the same amount of and that we all don’t have enough of.

None of us seem to have time to do all the things we want to – things we want to read, projects we want to start, vacations we want to take. I often think of Don Kleiner at a SMBME this Spring talking about all he does with writing and social media. His strongest statement of the morning (to me) was – ‘I only have as much time as all of you do’ and I would argue he may even have less because he is in the woods a lot of the time.

As we are looking at our site’s analytics, more people seem to be focusing on the time spent with our content over the impressions our content may have made. I think that is a good idea.

With qualifying content… selling me on why I should read your content over someone else’s, I am noticing a trend in publishing the amount of MY time it will take to read YOUR content.

Look at this Hulu video on the Huffington Post. See in the video description, it says ‘2 min’. I know, without starting the video that it is two minutes long. Well heck, I have two minutes!


Have any of you spent time with the new content-hub platform Medium, the new experiment of Twitter founders Evan Williams and Biz Stone? Well see below how they are displaying their content – each post tells you how long it will take you to read it. The post below is 4 minutes. Yes, it is subjective to how fast you read… but you get the idea. Articles seem to range from 2 minutes to up to 15 minutes. I think that is a really great way to let readers know the potential commitment to each article.


Interesting right? So what do you think? Will time be the new measurement for quality content. If HuffPo, Hulu and the guys who started Twitter are doing it…

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