Foursquare Gives Businesses More Access to Visitor Information

Foursquare recently and quietly updated their privacy policy. You can check it out here or the condensed version here. One major change in there is the information businesses are able to access about people who check-in to their establishments.

Previously businesses could only see who had been in their establishment in the past three hours and the ten people who visited their business the most. They also could only see the first names and last initial of those visitors.

With the new update, businesses can view more than the three hour span, they can see specific times of visits and have access to visitor’s first and last names.

Another good update for businesses is that now when you add your business Twitter account to your Foursquare account, when people check-in at your business and tweet about it, your Twitter handle will be added to the tweet.

So what does this mean for you as a business owner?

  • If you haven’t already, claim your business listing on Foursquare
  • Review your business’ Foursquare Analytics to get insight on who is visiting your business when and what they have to say about it.
  • Connect your Twitter account to your Foursquare listing
  • Take all this new information and make some changes – specials during slow times, get to know your VIP customers, interact with people who check in on Twitter, ask people to leave tips and reviews etc.
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