Digital Marketing Bootcamp

Need help with your digital marketing? We can help!

First class full, second class now open

We know. It is a lot. There is a lot to know, to do, to manage, to measure and there is only so much time and resources to throw at it.

It’s difficult to know where to begin, and which tools to choose. How can you be sure you’re putting those limited resources to work for you in the best way possible?

We know you had good intentions and started out strong with your digital marketing. Individuals and businesses get busy and never took the time to build a plan. For many small businesses with limited resources, digital marketing is one of those things that gets pushed off for more pressing challenges.

It happens more often than you think.

Maybe you hired someone to build a website or run your Facebook page, but you’re still not sure how to get the most out of the time and money you’ve invested.

After working in digital marketing for over a decade, we do not think most companies in Maine need an agency. Many don’t need a marketing person. However, all of Maine’s businesses do need help with digital.

They need to figure out what they need, what they have, how it is going to get done, how it will help their business, and who is going to do that for them.

We want to help YOUR specific business!

Digital Marketing Bootcamp – Portland, Maine

Announcing the Digital Marketing Bootcamp, specifically for Maine Small Businesses.

For years we’ve seen small business owners in Maine spend time and money they don’t have, following well-intentioned advice, only to be left with a scattered collection of mismatched efforts and assets.

Our goal is to help you assess what you have, understand who you are, reach who you most want to serve.

We want to help you build a clear plan to execute a digital marketing strategy for your small business.

Here’s how it works

This bootcamp will take place in-person at Cloudport in Portland.

We will meet in a small group (limited to 8 people) once a month for three hours on Friday mornings.

Sessions begin in January 2019 and finish in June.

We will also host group follow-up calls each month to help keep you on track as you develop your Digital Marketing Plan.

Who’s hosting this?

Amanda O’Brien – organizer Social Media Breakfast Maine
Rob Hatch – Co-founder and President of Owner Media Group

Full bios below

What’s Required

We ask that every small business who wants to participate, commit to sending one person from their company for the duration of the experience.

In addition, this person should have the ability to make marketing decisions on behalf of the organization and have access to the necessary resources to make this experience a success.

In order to bring together a group of businesses with similar size and scope challenges, each organization will be asked to complete a simple application and a short phone interview with Amanda and Rob.

What this is not

This is not a program to sit quietly in the corner and take notes.

This will not be 30,000-foot views and best practices presentations.

This will be very hands-on for every person in the class.

This is meant to make a meaningful difference for your business.

The Details

Here’s an overview of what we’ll cover:

  • Session 1 – Auditing your Digital Assets
  • Session 2 – Analytics Overview – Simple Measures for Success.
  • Session 3 – Branding – Defining who you are and the problem you solve.
  • Session 4 – Audience Targeting – Defining who you want to serve.
  • Session 5 – Content Creation, Email Marketing and Automation, and SEO
  • Session 6 – Social Media and Social Advertising

In the end, you’ll leave know who you are, who you are trying to reach, how to reach them and a complete plan to execute on your own or with your team.

And if you’re thinking of engaging an agency for your marketing or hiring an in-house marketer, you’ll have a clear plan to use as a blueprint for your combined efforts, ensuring you get the most from those relationships.

The cost:

The fee for this six-month bootcamp is $947 per participant.

Includes:

  • 6 – 3 hour in-person sessions led by Amanda and Rob
  • 5 – 1 hour virtual group check-ins between in-person sessions to review how efforts are going
  • 1 – 1 hour solo session to make sure you have everything you need to move forward
  • Blueprint for your personalized digital marketing plan moving forward
  • A team of people who have your back while we figure this out!

To enroll

Second class now open!

To enroll, you need to do two things.

  1. Pay a $100 deposit on Eventbrite. Before class begins we will bill for the rest of the class fee.
  2. Fill out this online form to give us more information about you and your specific situation.

After we get your deposit and form, we will schedule a phone call with you to discuss the schedule and programming.

Your Hosts

Amanda O’Brien

Amanda O’Brien started Social Media Breakfast Maine 9 years ago. She has worked in digital marketing for over a dozen years. She has worked at agencies, brands, and as the digital arm of a traditional marketing group. She is driven by helping businesses figure out digital marketing.

She is also the owner of eighteen twenty wines. She loves her little life out on Peaks Island.

Rob Hatch

Rob Hatch is the co-founder and President of Owner Media Group, providing strategies and skills for the modern business.

He is also a highly sought-after business coach and advisor serving executives and owners of organizations large and small.

As a speaker, trainer, and coach, Rob works primarily with business leaders and teams, guiding them through transitional moments in their organization.

Rob lives in Maine with his award-winning photographer wife, Megin. They have four children and spend most of their time encouraging and supporting them as they pursue their passions.