When we are using social media and content marketing to market our businesses, what does success look like?
In the era of ‘big data’, we can pull information on just about anything. So, why are we settling for weak statistics like followers, likes and posts. Dig deeper, make decisions based on data and show the path from social media to sales, customers and leads. Is it easy? No! Is it do-able? Yes!
Have 10,000 Facebook fans? Cool.
You can have just as much value with 50 Facebook fans if they were engaged and literally ‘buying what you are selling’.
Please do your data better.