SMBME 63 – Digital Marketing for Restaurants & Bars
In today’s digital world, it’s easier than ever for people to find a place to whet their appetites – and their whistles – with just a few clicks or swipes. Social media, local directories and apps have empowered patrons – and changed the game for restaurants and bars.
Food and drink establishments have a wealth of tools and channels (many free!) available to connect with the local community and get in front of people when they’re looking to eat and drink. So many free tools, and for many, so little free time. That’s why we’ve gathered some local experts to shine a little light on the topic.
Jim Britt of gBritt PR just wrapped up this year’s Maine Restaurant week and will share his latest nuggets of wisdom from that experience – and the last seven years spent growing that event and promoting the Maine restaurant scene.
Sean Wilkinson of Might & Main has helped local restaurants like Eventide, Hugos and Central Provisions create beautiful, consistent brands. He’ll be talking a little about how he does that.
Sarah Sutton of Bite into Maine makes a mouthwateringly perfect lobster roll – she’s also had a ton of success promoting her food truck using Yelp and TripAdvisor. She’ll share how she managed to win a spot on Yelp’s Top 100 Places to Eat in 2015.
Whether you are a restaurant professional or not, this breakfast is sure to be loaded with useful insight and tips. Hope to see you on the 10th!
What: SMBME 63 – Digital Marketing for Restaurants & Bars
When: April 10th, 2015, 7:30 – 10am
Where: Portland’s Masonic Temple, 415 Congress St. Portland, Maine
Where do I park? There is a list of options at the bottom of this page
How: We would never be able to pull these events off without the help of our sponsors: Portland Press Herald, Gorham Savings Bank, Vreeland Marketing, Hall Internet Marketing, and Others! Fair Trade Coffee
Jim Britt – gBritt PR, Maine Restaurant Week, Eat Drink Lucky
Jim grew up in Ohio and was engulfed in a melting pot of cultural cuisine in his youth. Greek, Polish, Italian, Irish and Latin flavors colored his childhood, along with such American standards as Oscar Mayer and Chef Boyardee. His fascination with food and drink grew in college when he began working for legendary restaurateurs and husband and wife team Richard and Gilda Alberini. There, in a family-run business, surrounded by consistent, passionately-crafted and delicious food, a transformative hospitality education took hold. It’s also where he met his wife and business partner, Gillian. Later, a move to Chicago solidified his love of working in and writing about food.
Jim has over 20 years of public relations and marketing communications experience. He co-founded gBritt PR with Gillian in 2001. Fast forward to 2008, where Jim and Gillian’s passion and appreciation for restaurants made way for Maine Restaurant Week. Most recently, during fall 2014, he Co-founded Eat Drink Lucky, a daily micro foodie briefing, with Gillian and partner Kevin Phelan.
Sean Wilkinson – Might + Main
Sean believes in the power of typography and form, of language and craft, to shape brands into the true personalities they are. Every object has a voice, and a soul, and the designer’s mission is to find that voice and make it tangible. To create something that exists in the world that we can understand, want in our lives, and build a relationship with. Sean is usually seeking to make sense of life through design.
Sarah Sutton – Bite into Maine
Bite into Maine is a nationally recognized lobster roll food truck known for its traditional and unique spins on the Maine classic. The food truck operates in historic Fort Williams Park, home of the Portland Headlight.
In four seasons, Bite into Maine has been covered by Food and Wine, the Food Network, Yahoo Food, the Cooking Channel, and most recently named #55 in the the country as Yelp’s Top 100 Places to Eat in 2015.
The Portland Masonic Temple is at 415 Congress Street and there are plenty of parking options in the area.
- Elm Street Garage, 15 Elm Street (Metro station)
- Temple Street Parking Garage, 11 Temple Street (Nickelodeon)
- One City Center Parking Garage
- Top of the Old Port Parking, 119 Pearl Street
One Hour Parking enforced behind the Portland Masonic Temple on Cumberland and side streets.
We are sorry but bacon is ordered one week in advance. To transfer or refund a ticket, please contact us 7 days prior to the event and we can process that for you.