SMBME 46 – Effective Branding
Over the past few months, we’ve focused on some great topics very specific to social media. This month we’re going to drill back down to the traditional, back to basics marketing side of things: trademark and branding.
As our digital world evolves and grows, so does the sea of faces, names – and logos. Really making your mark has become more important than ever. When it comes to social media, users don’t regularly connect with you on your brand page or profile. They connect with you in that vast sea of status updates, promotions and more. You want to make sure they recognize you. This breakfast will focus on just that and much more.
Zeke Callanan will moderate a panel of speakers who will give us the lowdown on everything you ever wanted to know about effectively (and legally) branding yourself, a product or your company. Marketing and branding consultant Ryan Thomas Shimala of More & Co. will walk us through the branding process – how it works and what it means. Local entrepreneur Tony Lewis will provide some valuable insight into the branding process and what it has meant to him. Heading up the legal end of things, trademark attorney Chelsea Callanan will talk a little trademark 101 with us.
This is going to be a great breakfast!
What: SMBME 46 – Effective Branding
Who: Ryan Thomas Shimala, Tony Lewis, Zeke Callanan and Chelsea Callanan
When: May 31, 7:30 – 10AM
Where: Portland’s Masonic Temple, 415 Congress St. Portland, Maine
Where do I park? There is a list of options at the bottom of this page
How: We would never be able to pull these events off without the help of our sponsors: Mainely SEO, Hall Internet Marketing, Casco Bay Tech Hub Business Innovation Center, GWI, Others! Fair Trade Coffee and Mainebiz
Ryan Thomas Shimala – Marketing/Branding Consultant
Ryan is a partner at the design firm More & Co. He has been working in photography, design, television, advertising and publishing since 1998. His clients include Disney, Starbucks, Gap, Victoria’s Secret/PINK, Citibank, Bank Of America, The Body Architect, Scratch Bakery, Standard Bakery, Tandem Coffee Roasters and the Portland Museum of Art.
Tony Lewis – Entrepreneur
Tony is a Software Design Engineer with 16+ years experience in the technology industry. He has been designing software applications and systems since 1996 and has led development teams for companies such as Microsoft, Unum-Provident, and several local Maine start-up organizations.
Chelsea Callanan – Trademark Attorney
Chelsea works closely with small and growing businesses in all industries, primarily seeking to help brands find that sweet spot between shareability and legal protection. She has over 100 trademarks in her portfolio of clients, a number that grows each week.
Zeke Callanan – Business Attorney
Zeke is the founder and managing partner of Opticliff, Esq., a boutique Portland firm focused on serving web, marketing, and digital media professionals in Maine in the areas of business and contract law. He also founded the Maine Volunteer Lawyers for the Arts, a nonprofit dedicated to connecting low-income artists to effective legal counsel. Zeke’s also an idea man, and he’ll be bringing one of his latest to this SMBME panel to have it torn to pieces. Should be fun (for everyone but Zeke).
The Portland Masonic Temple is at 415 Congress Street and there are plenty of parking options in the area.
- Elm Street Garage, 15 Elm Street (Metro station)
- Temple Street Parking Garage, 11 Temple Street (Nickelodeon)
- One City Center Parking Garage
- Top of the Old Port Parking, 119 Pearl Street
One Hour Parking enforced behind the Portland Masonic Temple on Cumberland and side streets.
We are sorry but bacon is ordered one week in advance. To transfer or refund a ticket, please contact us 7 days prior to the event and we can process that for you.