Upcoming

Special Social Media Brunch – ‘Best Of’ and Thank YOU!

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We couldn’t have done this without you!

We have been organizing these breakfasts for over 6 months now! Where does the time go?! Since the beginning, SMBME has become a great resource for educating local businesses on how to use social media for their companies and showcasing what our friends and neighbors are doing as well!

We wanted to thank everyone who has helped make these breakfasts a success by putting together a special event. This special Social Media BRUNCH we have invited back some of our favorite speakers to give us a recap of some things we have covered at the SMBs so far. We also have invited a few new case studies so we can learn from our friends and neighbors what social media is doing for other businesses in Maine.

We are very excited to be able to host this event at The Frog and Turtle in Westbrook Maine. The event will start at 8:30am and go until Noon. We could not have hosted this larger and tastier breakfast without our big sponsors this month The City of Westbrook and the Maine Marketing Association.

What: Social Media BRUNCH – ‘Best Of’ and Thank You
When: March 26 – 8:30am – Noon
Where: Frog and Turtle – 3 Bridge St. in Westbrook map to location

We expect this event to sell out so please be sure to purchase your ticket early!

This months presentations:

  • Nonprofit Communication from a Political Outreach Perspective

    Alex Steed

  • Measuring Your Social Media Presence – The Goodwill Way

    Calvin Gilbert

  • Make Me Popular – How to be a Big Deal Online & in Real Life

    Chrystie Corns

  • Wear Sunscreen – A Short List of Do’s and Don’ts About Using Social Media That You Won’t Read On My Blog Because I Don’t Have A Blog

    Keith Luke

  • Disruptive Marketing – How social media supports Cabot’s unique marketing efforts

    Candace Karu

  • A Common Sense Approach to Crafting a Social Media Policy

    Brad Lawwill

Register

Events

Speakers


Heather Wasklewicz

Heather Wasklewicz is the Social Media Director for 32north makers of Stabilicers ice cleats located in Biddeford, Maine. Heather did an excellent job presenting at SMBME the month we discussed travel, tourism and recreation in the state of Maine and how they can and do use social media.


Alex Steed

Alex Steed is a communication consultant for nonprofit organizations and advocacy groups, and he specializes in community management and constituency activation. In mid-2008, he organized, fundraised for an executed Millennials Changing America, a cross-country research tour that took him to 30 different cities in exploration for how, exactly, Millennials leverage their political power by way of using Internet technologies. He sits on the Steering Committee of the Maine League of Young Voters.

Steed is also an educator, and is currently teaching a class about the history and methodologies of Internet-based activism at the University of Maine Honors Program. He is a volunteer staff member for Maine Youth Leadership, a leadership seminar made available for one high school sophomore from every high school in Maine. At present, he is organizing several extra-curricular media literacy classes, also for high school sophomores.


Calvin Gilbert

Calvin Gilbert manages Design, Web Development and Social Media at Goodwill Industries of Northern New England. Aside from designing posters, fliers and websites, he also blends advertising with social media to create low-cost high-impact campaigns. In addition to working at Goodwill, Calvin is a freelance web developer with 10 years of experience. To learn more about Goodwill’s programs, store locations and their computer recycling program visit http://www.goodwillnne.org. Calvin can be found online at http://www.calvingilbert.com.


Chrystie Corns

Chrystie Corns is the President & Chief Strategist for Thirteen Thirty Marketing, a Portland Maine based web strategy and social marketing consultancy which works primarily with sales professionals and technology start-ups. She is fascinated by the power of personality and its effects on business. Chrystie, uses her professional experience in the areas of Search Engine Optimization, Social Marketing, and Branding to implement marketing strategies to bring out a company’s personality.


Keith Luke

Keith Luke – AKA @GriffinClubMerv – is the Director of Economic Development for the City of Westbrook. He has worked in the field of business development at the state and local level for almost twenty years, having spent a decade in international trade development with the Maine International Trade Center, and at the municipal level for the towns of Topsham and Windham, prior to becoming the Economic Development chief in Westbrook in 2008.

Over the past eighteen months Keith’s Twitter persona has evolved into a powerful promotional tool for the City of Westbrook.


Candace Karu

As the Consumer Lifestyle Commentator and Social Media representative for Vermont-based Cabot Creamery Cooperative, makers of the World’s Best Cheddar, Candace Karu writes, blogs, tweets, and speaks about food, fitness, lifestyle, and wellness.

Candace is the former Editorial Director for Running Times magazine, where she worked for 10 years and wrote about running and racing, as well as cross‐training, physical conditioning and nutrition. She has written extensively about art, architecture, design, and food, most recently in her position as the Editor at Large for Maine Home + Design magazine. She currently serves as Chair of the Board of Trustees at Maine College of Art in Portland, the Chair of the Dean’s Advisory Council of the College of Arts and Science at New York University, as well as serving on the advisory board of the Z.A.P. Fitness Foundation in Blowing Rock, North Carolina.


Brad Lawwill

Brad Lawwill is Vice President and General Counsel of Pierce, a top-ranked, full-service marketing agency specializing in experiential, retail and promotional solutions. Pierce brings stunning reality to experience unlimited® – the philosophy that every brand has an experience within it and every consumer has an experience to share. Founded and headquartered in Portland, Maine with offices in New York, Washington, DC, Chicago and Bentonville, Pierce is fully-owned by Omnicom Group, Inc., and part of the Radiate Group of agencies, 25 best-in-class marketing services agencies. For more information, visit www.piercepromotions.com


Jeff Parsons

Originally from South Paris, Maine, Jeff has worked as a radio personality in his home state for the past 18 years, with the last 13 at top 40 station Q97.9, WJBQ in Portland Maine. He and his partners, Meredith Manning and Lori Voornas, have one the most successful morning radio programs in the Portland area. Back when Q97.9 launched in 1996, Jeff designed and published the first radio station web site in the Portland market and has been finding new and creative ways to engage with his audience through the Internet ever since.

Location

Frog & Turtle
3 Bridge St
Westbrook, ME 04092


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