Upcoming Social Media Breakfast

SMBME 85 – Winning at Email Marketing

Many a digital marketer will tell you… it all boils down to your email list. All of it. How many are on your list, how active your list is, how you move people from social to email to a customer. Email still drives more purchases, more event signups, and converts customers… so you need to make sure you are doing it right.

You are in luck that I just happen to know the guys who wrote the books on winning at email marketing and growing your list, and I have them coming to speak to you about it!

Adam Q. Holden-Bache is traveling alllll the way up here from Charlotte. His presentation and book How to Win at B2B Email Marketing are full of information about the state of email marketing and how you can be doing it so much better (yes, B2C folks, you will learn a whole bunch, too). Adam has been a longtime friend and a conference buddy, and I am excited to finally be able to get him up north to speak to our group.

Amy Vintinner, from Cuddledown, is going to be our B2C representative to talk about improving subject lines for a better open rate, getting people from their email to your shopping funnel, creating email segments, and tracking the success of your email campaigns.

Rich Brooks knows a thing or two about building an email list. His book The Lead Machine talks a lot about it, and he talks to the world’s best marketers about how they build their list all the time on his podcast. He will speak specifically on tips for building your email list.

We will also have local examples of how our neighbors are building their lists, too – and how they are using email to grow their businesses.

You shouldn’t miss this one! Hope to see you on the 17th!

What: SMBME 85 – Winning at Email Marketing

When: November 17th, 7:30-10 AM

Where: Portland’s Masonic Temple, 415 Congress Street

How: I would never, ever, ever be able to do this without our sponsors: OTT Communications, Portland Press Herald, PretiFlaherty, Gorham Savings Bank, Agents of Change and Vreeland Marketing and Design.

Parking

  • Metered parking
  • Elm Street Garage, 15 Elm Street (Metro station)
  • Temple Street Parking Garage, 11 Temple Street (Nickelodeon)
  • One City Center Parking Garage
  • Top of the Old Port Parking, 119 Pearl Street

Hourly Parking enforced behind the Portland Masonic Temple on Cumberland and side streets.

Transportation

Our friends at METRO also wanted to make sure you knew there was a bus stop right by the Temple, if anyone would like to commute in by bus. The fares and schedule can be found on their website.