Maine appears to have chosen their Geolocation service of choice – foursquare. It appears to have the most users in our area and is transitioning from the early adopter stage to a more regularly used application. More and more people are using their smartphones to ‘check-in’ at their favorite spots, rank up points, collect badges and connect with their online friends, offline. All of this is swell but are local businesses doing their part to cash in on this new marketing tool?
I have seen some specials go horribly awry and others perfectly executed. No one is an expert so sometimes the best thing you can do is experiment. I will say, a months weeks ago, I saw Andy’s Old Port Pub in Portland was experimenting and offering to buy anyone a beer that stopped in. Genius! I don’t know how that worked out for them and I don’t know if it is still there but I truly appreciated the experiment.
If you haven’t seen it before, there is a section in foursquare specifically for businesses. You can read more about how foursquare works and how to claim your venue. Once you have claimed your venue, you can start getting more data about who ‘checks-in’ to your business, when, how often, a gender breakdown and more. Once you have that information, you can probably make some more educated guesses on specials to offer to your most loyal customers.
I wasn’t aware until recently about the section for businesses on foursquare. If you are thinking about hopping on the Geolocation train you should check it out. I also embedded the video from the business resource page below.