Last week’s Social Media Breakfast left me with a lot of ideas and with more items on my to-do list. One thing that really struck me was from Halley Silver’s talk about their development environment at King Arthur Flour. Halley’s presentation was about how King Arthur has taken a mobile first design approach, whereas most companies design for a desktop first and then take that design and make a mobile version.
What does your website look like on a mobile phone?
Do you know? You should since more people are accessing your website from their smartphones and tablets.
GoMo, from Google, has a tool for testing your site on mobile phones and give you suggestions to make it better. All you have to do is add your URL to the GoMoMeter and you are off.
Test your site the way your customers will use it. I loved hearing about how the King Arthur team left their office and set up in a coffee shop to test their new mobile versions of their site. Actually using your site the way your customers will, gives you more insight on layout issues or bugs you may not find with an online tester.
Want to know how much traffic your site is actually getting from mobile services? The new Google Analytics had a section just for mobile now. You can tell how much of your traffic is coming from mobile devices, compare that past traffic, see what content they are viewing, what devices they are on and a lot more. Really good information to have and to check back on regularly.
Educate yourself on how many people are viewing your site on a mobile browser and what your site looks like to them. Note any problems you find and then the fun part… find out how you are going to address them.