We chose to do this month’s Social Media Breakfast on getting your content found with social media and SEO. As more and more businesses are figuring out this whole social media thing, the landscape is getting a bit more crowded. What are you doing to make sure that your content is being found when people are looking for answers, products and solutions?
We invited some of our favorite SEO experts to come and chat with us about how SEO works and how you can use that knowledge to optimize your content and social media profiles and updates.
People are using the internet and their online network to research products, services and companies. The best way to be found when people are searching is to optimize your content. This means targeting keywords, having keyword dense content, being an authority and having relationships with other people in and around your industry online.
Search engines are regularly adding Tweets, LinkedIn profiles and Facebook pages to search engine results. Instead of just ranking for your website you can own your search terms by optimizing more of your online profile – you just need to know how.