SMBME #61 – Internet Marketing in 2015

This Breakfast served as a nice warm up for what’s to come in 2015. We covered some of the most important and popular internet marketing tools: websites and two of the most frequently used social marketing networks – Twitter and Facebook.

Emily Brackett of Visible Logic kicked things off by reviewing some of the most critical elements of a website – from a users point of view. She offered a great list of things to review to get your website ready in 2015. No matter how pro-styling you think your website is, it’s always a good idea to take a fresh look at things. Check out her presentation slides below.


 
Sgt. Andrew Hutchings from the Portland Police Department talked about how the department has been using its Facebook page to connect with the community.

Social media provides a unique way for the Department to interact with the public on a more neutral and human level – not just when people are in trouble. Facebook is also a new channel that they can use to gather crime tips from the community.

Rich Brooks of flyte new media finished the morning off with some valuable tips for using Twitter to generate leads and business. Yes, there is more to Twitter than hashtags and trending topics. Rich talked about using Twitter lists for a better signal to noise ratio, some of the nuggets you can glean from Twitter’s own analytics, and what you need to know to get started with Twitter ads. Check out his slides below.


 
This breakfast would not have been possible without our wonderful sponsors. Many thanks go to Gorham Savings Bank, Vreeland Marketing, Agents of Change Digital Marketing Conference, Hall Internet Marketing and Others! Fair Trade Coffee.