SMBME #60 – Creating Content with Ann Handley

Your social media plan doesn’t start with Facebook or Twitter. It doesn’t start with how many fans or followers you have. It starts with your story. After you have your story, you can think about content marketing – about how to get it out there.

We were delighted to have Ann Handley join us for this very special SMBME. Her newest book Everybody Writes is a go-to guide for creating good content that attracts and retains customers.

Ann put together a super informative and entertaining presentation. Here are some of the highlights.

This breakfast would not have been possible without our wonderful sponsors. Many thanks go to Mainebiz, Diversified Communications, Page One Web Solutions, Gorham Savings Bank, GWI, Noyes, Hall & Allen, Vreeland Marketing, Hall Internet Marketing, Agents of Change Digital Marketing Conference and Others! Fair Trade Coffee.