Privacy and the Making of a Music Video

There has been a lot of talk about privacy and social media in my world lately. Trevor Hughes from The International Association of Privacy Professionals wins the award for really changing how I personally and professionally think about privacy and what it means to personal me and professional me.

Not sure if any of you caught Trevor at our SMBME on Highly Regulated Industries or at Social Media FTW but he is very interesting.

At Social Media FTW, Trevor shared a story about the band The Get Out Clause. This unsigned band didn’t have the money to afford a camera crew to shoot their music video so they did the next best thing – utilized some of the 13 thousand CCTV cameras in Britain to shoot their video. They found lots of options to perform in front of. They brought their instruments, including drum kit, and set up in 80 locations all around Manchester and played to the cameras. Then due to the Data Protection Act (or Freedom of Information Act) they were able to appeal to the businesses and municipalities that had control over those cameras for their footage. They took the videos, edited them together and had their music video.

Clever. Since hearing this story, I keep thinking about it and have told a few other people about it so I thought I would share it here as well.


Can’t see the video, you can watch it on YouTube here

What does that have to do with social media? A few things. First, it is about taking content we ‘have’ or have access to and doing interesting and brave new things with it – something many of us are trying to do everyday. It is about knowledge and knowing what this band had access to. It is about being aware of what is private and what is not anymore – offline or online. More than anything though it is a cool creative story. One of those stories that then makes me think about a dozen other things in a new way. I hope you think it is a cool story too.

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