Takeaways and Links from SMBME 66 – Fundraising for Your Business with Social Media

What a great lineup of speakers we had at our 66th Social Media Breakfast Maine. Each presentation complimented the next. We hope you all walked away feeling inspired and smarter. I know I did.

Andrea Berry of Firefly Partners kicked things off with an overview of best practices for fundraising with social media. She talked about why you shouldn’t ask for money and reminded us how important it is to say thank you and provide recognition. Another thing that seems simple, but is often forgotten, is giving supporters the tools and content to share with their networks. Andrea also talked about telling people “why you.” This is where content is key. Use infographics and other content types to show people where their money went, or where it will go.

Holly Sherburne of Bowdoin College followed with her peer-to-peer #bowdoinoneday fundraising campaign that provided examples of many of the things that Andrea previously touched on. One of the things she said really summed it up: “people are your social currency for content and calls to action.” Direct asks will not work. You need your supporters to do it for you. Without the participation of alumni, her campaign would not have surpassed its goals. She also used video content throughout the campaign.

BowdoinOne Day – Participation Matters from Bowdoin College on Vimeo.

BowdoinOne Day – Thank You! from Bowdoin College on Vimeo.

Holly also mentioned that she used tintup.com to aggregate all #bowdoinoneday content on the Bowdoin website.

spose-yard-sale-kickstarterRyan Peters, aka Spose, finished the morning by sharing how he used Kickstarter to tap his loyal fan base and raise over $28k to create videos to make sure that his music was heard by as many new listeners as possible. Why videos? Because visuals matter and as Ryan put it himself, “you don’t have a song unless you have a video for that song.” This was a 30-day campaign so he knew he had to work to keep things fresh. Keys to success? Create urgency. Make it exclusive. And show people, don’t tell them. If you tell them before you show them, they won’t care because you already told them. In this fast moving river that is social media, you only have a second to grab people’s attention. Ryan knows how to make that second count. And he respects the karma of social currency.

Here’s the full campaign details and video.

Thanks to everyone who came out, to our speakers for dropping all of their knowledge and to our sponsors for making it all possible: Portland Press Herald, Agents of Change Digital Marketing, Conference, Gorham Savings Bank, Vreeland Marketing, and Others! Fair Trade Coffee

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Top 6 Takeaways from SMBME 65 – Putting Your Business on the Map with Google

Thank you everyone for joining us for our 65th Social Media Breakfast. This month we had Jennifer McDonald of TideSmart Global and Joel Bolton from Maine Virtual Tours come and talk to us all about the importance of having your business listed with Google.

Here are my top 6 takeaways from the morning:

  1. We use our smartphones for everything (and so do your customers) – I loved how Jennifer kept saying our phones were intimate devices. I had never heard that but it sure does make sense. We care about them, we bring them everywhere, we care what they look like, we lock them for privacy, we have apps to track them if we lose them and, according to her data, we check them over 150 times A DAY! Eek! We use our phones to search, to look for things locally, to look for deals, to see reviews of products, and to share our experience with our products after we buy them. They are a part of the entire buying cycle.
  2. Simple messaging, be authentic, provide value – Jennifer listed these as the steps needed to succeed in a digital marketing world and I cannot agree more. The tune hasn’t changed but the tools have. Many of us get too wrapped up in what we can do, what we could do and saying as much as we can. Something easy, real and helpful will win every time.
  3. Go to www.gybo.com/business to see how your business is doing with local search and get next steps to optimize your business profile. I did a quick check for my job and I have some work to do! If you need help, more information or have a unique issue, you should contact Joel to help you work through it.
  4. Mike Blumenthal is your man for the nitty gritty on Local Search – Joel directed us to Mike Blumenthal for more information about the ever changing world of local search. I took a peek at his blog already and can’t wait to get more in there and look for some complicated questions I have.
  5. Google+ is reaching the end… it seems. Alas, they tried, and reworked, and reworked some more but… it looks like G+ is winding down. Joel showed us some funny videos (one is below). Our local tweeps also shared some recent G+ articles here and here.
  6. Marcy’s Diner was NOT the most linked to story from Facebook to the PPH site last month – I don’t even know how that is possible?!? The Marcy’s Diner story that blew up the local interwebs was overshadowed by the man who threw a party in Baxter State Park. Weird! Thank you to our sponsors and friends from the Portland Press Herald for joining us again and for showing us that cool tool polleverywhere.com!

Here is a link to Joel’s full presentation. So much good information in here.

Here is a link to Jennifer’s full presentation too. Some great stats to share with your company or clients!

See you next month!

Posted in Google+, Marketing, Portland, Recap, Social Media | 1 Comment

The GIFs You Missed At Our SMBME With Ann Handley

If you missed our 60th Social Media Breakfast today, you missed a good one. We were so lucky to have Ann Handley present and we were the sunset of her book tour.

If you DID come to the breakfast this morning, you STILL missed something… her awesome GIFs that didn’t play on my laptop (oops). So I thought I would make sure those got the love they deserve here.

So here are the GIFs you missed, whether you were at SMBME today or not. Enjoy :)

First, the MIND-BLOWING ‘What the what?!’


Then, the magical place where we all created unique content that truly shows empathy.
‘I want to go there’


And the final GIF we missed… a toast to Ann, all of you who attended this morning, all of you reading this, all of our sponsors and to everyone who helps make each Social Media Breakfast Maine happen. Cheers! Thank you!


So excited to have @annhandley in the #smbme house this morning. #content #60th

A photo posted by Amanda O'Brien (@amandamaeobrien) on

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Your Business Needs an Army

spose-concertTomorrow I am speaking at MPRC about Juggling Social Media. I can’t help but think of the best PR analogy I think I ever heard was that PR is like a bank account, you need to keep putting in deposits, before you can make a withdrawal. I think a lot of businesses go about this backwards.

Think about it… Public Relations should be about telling everyone how great and helpful you are. How your product or service helps people and your community. Then, heaven forbid, if something were to go wrong, you have goodwill among your community.

We think PR and social media are about telling people what we need (come to my event, shop at my store, download my widget), but it needs to be about what our fans and community needs.

Which brings me to Spose…

I am not going to lie and say I wasn’t surprised last year when I was told I was on a social media panel with Spose, the white rapper from Maine. We talked about social media and building your brand. Spose not only has a brand, but he has an ARMY of passionate fans.


That Mr. Spose is one smart cookie and he gained another member of his ‘army’ that day… this girl. Not only is Ryan, aka Spose, good at his craft, he is an excellent marketer. He gives and gives and gives to his fans and community. He includes his army in his social media posts, thanks them regularly, includes them in his videos, reshares their content and treats them like a family. They are loyal, they share his message for him, they buy his albums, some even get tattoos sharing their admiration for the rapper.

Yesterday while Spose was on tour, his tour bus was robbed. They stole his equipment, his creative work and pissed him off (WJBQ has a quick recap with more links about the event).

What comes next is absolutely amazing, Spose’s ‘army’ set up a GoFundMe account and at the time of the post, they have raised almost $14,000 in less than a day to help him get back some of his equipment so he can continue his work and his tour. If you look at the donations, many are just $10-$20 donations.

“I was there at that show that night man…You killed it, and you treated every fan like a god. You didn’t deserve this brother…” – Cody with a donation of $10

No, the money won’t bring back the personal items and music he lost but the support from his fans is undeniable and hopefully he can pick back up and get back to doing what he does best.

So as we carry on with our social media strategies and editorial calendars and press releases… let’s think about how our businesses can grow an army, not fans or followers or link backs, or search rankings. Have an ‘army’ and I promise, the rest will follow.

Photo credit: Spose Facebook

Posted in Case Studies, Maine, Social Media Tips, Upcoming Breakfasts | Leave a comment