The GIFs You Missed At Our SMBME With Ann Handley

If you missed our 60th Social Media Breakfast today, you missed a good one. We were so lucky to have Ann Handley present and we were the sunset of her book tour.

If you DID come to the breakfast this morning, you STILL missed something… her awesome GIFs that didn’t play on my laptop (oops). So I thought I would make sure those got the love they deserve here.

So here are the GIFs you missed, whether you were at SMBME today or not. Enjoy :)

First, the MIND-BLOWING ‘What the what?!’


Then, the magical place where we all created unique content that truly shows empathy.
‘I want to go there’


And the final GIF we missed… a toast to Ann, all of you who attended this morning, all of you reading this, all of our sponsors and to everyone who helps make each Social Media Breakfast Maine happen. Cheers! Thank you!


So excited to have @annhandley in the #smbme house this morning. #content #60th

A photo posted by Amanda O'Brien (@amandamaeobrien) on

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Your Business Needs an Army

spose-concertTomorrow I am speaking at MPRC about Juggling Social Media. I can’t help but think of the best PR analogy I think I ever heard was that PR is like a bank account, you need to keep putting in deposits, before you can make a withdrawal. I think a lot of businesses go about this backwards.

Think about it… Public Relations should be about telling everyone how great and helpful you are. How your product or service helps people and your community. Then, heaven forbid, if something were to go wrong, you have goodwill among your community.

We think PR and social media are about telling people what we need (come to my event, shop at my store, download my widget), but it needs to be about what our fans and community needs.

Which brings me to Spose…

I am not going to lie and say I wasn’t surprised last year when I was told I was on a social media panel with Spose, the white rapper from Maine. We talked about social media and building your brand. Spose not only has a brand, but he has an ARMY of passionate fans.


That Mr. Spose is one smart cookie and he gained another member of his ‘army’ that day… this girl. Not only is Ryan, aka Spose, good at his craft, he is an excellent marketer. He gives and gives and gives to his fans and community. He includes his army in his social media posts, thanks them regularly, includes them in his videos, reshares their content and treats them like a family. They are loyal, they share his message for him, they buy his albums, some even get tattoos sharing their admiration for the rapper.

Yesterday while Spose was on tour, his tour bus was robbed. They stole his equipment, his creative work and pissed him off (WJBQ has a quick recap with more links about the event).

What comes next is absolutely amazing, Spose’s ‘army’ set up a GoFundMe account and at the time of the post, they have raised almost $14,000 in less than a day to help him get back some of his equipment so he can continue his work and his tour. If you look at the donations, many are just $10-$20 donations.

“I was there at that show that night man…You killed it, and you treated every fan like a god. You didn’t deserve this brother…” – Cody with a donation of $10

No, the money won’t bring back the personal items and music he lost but the support from his fans is undeniable and hopefully he can pick back up and get back to doing what he does best.

So as we carry on with our social media strategies and editorial calendars and press releases… let’s think about how our businesses can grow an army, not fans or followers or link backs, or search rankings. Have an ‘army’ and I promise, the rest will follow.

Photo credit: Spose Facebook

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Need an Inspirational Kick in the Pants? Listen to DJ and John

Living Your Passion Podcast with John Lee DumasI think all of us could use a good inspirational kick in the pants as we are coming into our hunker down months.
I have started getting into listening to more podcasts. Some on topics I like, some from people I like and SOME are BOTH!

I have been listening to my friend DJ Waldow’s new(ish) podcast, Living Your Passion. He has had some really interesting guests on there and how can you not be inspired by listening to people who are so inspired?!?

This week’s guest was especially near and dear to my heart… our own John Lee Dumas. Not that John is OURS but he is from Maine, he has been a SMBME speaker and we have loved watching his success.

Added bonus, my heart strings were tugged when the two of them gave me some mad props in the show intro. Always nice to hear people like you and what you do.

So, have a listen… get inspired… be proud of our Mainers taking over the world!

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Join SMBME at Agents of Change

agents-of-change-logoOne of our favorite local events is coming up and we hope you can join us there. Rich Brooks and his flyte crew put together one heck of a conference each year and this year looks like it is better than before.

The Agents of Change Conference will be held on September 26th at USM. Rich puts on a quality event and brings in some top talent for speakers.

We look forward to seeing our old friend John Lee Dumas, who is crushing it with podcasting right now. We have had him at SMBME and he is a Mainer. He has recently relocated to California and is doing so well. We can’t wait to see him and hear about what he has learned along the way.

We also look forward to hearing from Pat Flynn again, Nathan Latka from Heyo, Nick Unsworth and the rest of the cast looks pretty good too. Topics range from Facebook marketing to podcasting to Pinterest. We know we will learn a ton and be truly inspired to take these stories and tactics and apply them to our work.

Social Media Breakfast Maine is also happy to announce that we are the official breakfast sponsor of Agents of Change. We can’t promise you bacon but we can promise you a well-organized event, some world-class speakers, some internet marketing tips you can take back to work and start immediately to grow your business and some great company.

If you would like $25 off your Agents of Change ticket, just use the code SMBME on Eventbrite!

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