How to do Your First Facebook Live Broadcast

ketchup-bottle

We recently had an event where we discussed Facebook Live. I will admit it is something I have not been driven to try. Some people like being behind the camera and some people like being in front of it. I am the former.

There ARE some great reasons to try Facebook Live:

  • It is an easy way to really show your audience/customers behind the scenes and get a feel for who you are.
  • People connect with video. It is as close as face to face as we can get.
  • Your closest followers (hot leads, company fans, repeat buyers) will get a notification that you are live.
  • You can interact in real time with your viewers.

The first Facebook live is the hardest and you will feel like you are talking to thin air. All the regular Live-ers will tell you, you just have to do it. It will be weird, you may not have a huge audience but… it will only get easier. If it is awful – you can always delete it.

“Be Fearless, be playful, be consistent – and you can always delete it!”
– Kathleen Deely Pierce, Maine Restaurant Association

Since now we all know the first Live broadcast will be awkward, let’s make it easier with some steps to follow.

Steps for Your First Facebook Live Broadcast

  • Have a plan – What will be the purpose of the broadcast? What is the ONE thing you want people to take away?
  • Is there a co-marketing opportunity? – Should you have a guest with you? If you are camera shy, like me, this could take some pressure off. Plus, you can get out in front of your co-host’s network.
  • Find a niche or angle – Nervous? Find an angle that makes you more comfortable. Think about broadcasting from your favorite coffee shop, bar, nature spot. Heck, invite your dog along if it makes you feel better.
  • Premarket – let people know you will be doing this ‘Join me live Friday at 2pm where I am interviewing our CEO about recent changes at our company’.
  • Make sure you have enough battery life on your phone!
  • Make sure you have a good internet connection!
  • Know how you are going to hold your phone/camera – I know from experience ketchup bottles are unreliable (see video below). A selfie stick may sound silly but Kathleen Deely Pierce swears it helps.
  • Add your text to your update first – Tag your location, who you are with, and what you are doing. That way whenever someone tunes in, they have some context.
  • During your broadcast have a plan to try to react to comments –  Take advantage of the instant feedback. Even just a ‘Hi, Beth! Thanks for joining us’ goes a long way.
  • Go as long as you feel like – There are various trains of thought on how long your broadcast should be. Kathleen recommended at our event to broadcast for a long time. She said your viewers continue to grow and you need to give them time to get to the broadcast and tune in. I have had other people say to keep them short. I would recommend, you do what feels right for you.
  • Save the story as an update – After the broadcast, you have the option to keep your broadcast as a page update. If you didn’t hate it, if it was valuable, or if it was even close to those things… keep it and let other people catch it later. My first Facebook Live is below. Do I love it? Absolutely not but… I learned a lot and I know the next one will be easier :)
  • Postmarket the broadcast –  Let people know after the fact about your video. Write a blog post (like this one), put it in an email newsletter, boost it etc. Get the biggest bang for your broadcast by making it available and letting people see it after it was done.

There you go! Hopefully, that will help you with your first Facebook Live broadcast. What other tips would you give to folks like you who want to get started?

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