Highlights from SMBME 67 – Special Evening Beer Event

Our special evening edition of SMBME was so much fun – and not just because the B stood for beer!

Our panel of Maine brew pros made the night what it was – fun, inspiring and informative. If you missed it, or got a little too wrapped up in the beer portion of the event, here are the nuggets of wisdom I walked away with. Here are some photos thanks to Judy Beedle Photography as well.

Our Panelists:Beer SMBME panelists
Peter Jensen Bissell – Bissell Brothers
Daniel Kleban – Maine Beer Company
Don Littlefield – Maine Brew Bus
Mat Trogner – Allagash

  • Don’t engage the trolls. Do reach out to and empathize with people who have legitimate gripes
  • Don’t post something and sit there clicking refresh to see what happens. Get out there and make something new. Always be creating.
  • If you have a great product and a great story. The rest will take care of itself.
  • Learn from what others are doing successfully. Do those things, but make them even better.
  • Show your fans what’s happening at work – and play. Let them live vicariously through you.
  • Always be thinking about what might be interesting. Do your best to capture it in the moment.
  • Think ahead to show progress in the future. Example: Taking a photo of founders in their new, empty space and following up with the same shot over time.
  • Don’t sell on social channels. Build a community. The results will be tenfold.
  • Be personal.

Not too shabby for a beer-fueled SMBME without bacon! Thanks to Maine Brew Bus and Agents of Change Digital Marketing Conference for buying us all a round, to Whiskey Drive Lumber for the sweet beer openers and to the rest of our sponsors: Portland Press Herald, Gorham Savings Bank and Vreeland Marketing – we could not do this without you!

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