At our last social media breakfast, someone asked if Facebook didn’t give as much credit to posts that are scheduled over ones that are posted live.
I am not aware that they do BUT my response was that there is usually just something a little off sometimes on scheduled posts. The content can be spot on, the image perfect, the tone correct but sometimes a scheduled post can lose a bit of human credibility.
I went into the weekend thinking about this idea and come Super Bowl Sunday, it reared its head again. The Halftime Show was BIG, it was LOUD, it was EXCITING and… a little off. By now, I am sure many of you have seen it or heard about it but at the time it was confusing. The band wasn’t plugged in. Most notably Flea, the famous guitarist, was not plugged in. His bass guitar was cord free. Some people thought perhaps wireless technology had jumped leaps and bounds from where it was, some people thought it was just hard to see… he WAS playing his heart out. He WAS sweating, leaping and banging on the guitar but it was off.
After the game, the word got out and it was actually off… the band mimed the performance. The vocals were live but the instruments were prerecorded. Flea has come out with a statement and I can’t blame them one bit. If the choice was be a part of a once and a lifetime experience like the Super Bowl or say ‘no, thank you’, because you can’t play live… I would probably make the same decision.
There is a lot at stake at the Super Bowl Halftime show. There are millions of things that could go wrong. They can’t gamble that anyone goes over their time and we miss a commercial that cost a million dollars. You don’t want sound to go wrong and ruin your performance. You gotta do, what you gotta do.
The same goes for social media marketing. Of course a live post, native to each platform is ideal but we are all busy. Sometimes you need a tool that will schedule your posts for you. Sometimes you need something that will post to multiple profiles for you. You gotta do, what you gotta do.
So is it better to be a little off, or not even be at the Super Bowl?
And, is it better to schedule, or to not be participating online at all?
I would choose to be at the Super Bowl, you?