SMBME #9 – Making Creative and Educational Content for Your Customers and Audience

For this month’s breakfast we talked about making creative content for your customers and audience. Dave Weinberg started the morning by sharing with us the history behind and what he has learned from his cellphoneSketchpad project. Chris Cavallari stepped out from behind the camera and spoke with us on creating video content. Chris gave us some great tips, practical advice and examples of good and bad video online. Jaica Kinsman finished the morning by sharing with everyone the work she has done with Guiding Stars on a very small budget.

All three presenters did a great job opening our minds to different kinds of content we may not have thought of before.

Chris Cavallari

Chris Cavallari is the Award Winning founder and Media Production Specialist of Filmosity Productions. He has over 15 years of experience in the film, video, television, and new media fields, and has a client list that includes YES Network, Verizon, BlackRock, ESPN, RNN, and AT&T. Chris is also a contributing writer to Student Filmmakers magazine. Chris’ knowledge, skill, creativity, and professionalism has been praised by clients and colleagues alike.


Dave Weinberg

Expatriate of Brooklyn, NY, Dave Weinberg is Chief Creative Therapist at daveweinberg.com – helping clients explore their core (business) issues and providing purpose-driven cross-media creative services — without the use of medication! Formerly Senior Art Director at L.L.Bean, Dave was instrumental in advancing best practices in web site design along with creative and marketing synergies across-channel. Dave is a founding board member and current president of the Maine chapter of AIGA, the professional association for design. AIGA’s mission is to advance designing as a strategic tool, professional craft and vital cultural force. Dave is also an accomplished illustrator and continues to explore a broad range of creative forms, both visual and performance-based — over the years, designer, writer, creative director, stand-up comic, improvisational actor, cartoonist and banana-blueberry pancake maker. Dave is a proud and adoring dad who also enjoys a really good nap!


Jaica Kinsman

Jaica Kinsman is a web strategist and social media enthusiast for Guiding Stars Licensing Company. She is responsible for Internet marketing, community engagement and whatever else is cool and happening on the Interwebs. She designed the company website, oversees the Web and mobile strategy and serves as editor for the Guiding Stars Blog. Jaica is one of the founders of Social Media FTW and designs and consults small businesses through her company J Kinsman Studios LLC.