SMBME #4 – Setting Goals and Measuring Results

A packed house for this months Social Media Breakfast! We tried to tackle the popular topic of how to set goals and track social media to see if it is even working for you and your company. We had two local experts, The Rich Brooks and Monica Wright, share with us how to get organized, set measurable goals and some resources and tools for measuring the effectiveness of your campaigns. We finished the morning with Calvin Gilbert from Goodwill NNE who shared with us how they are tracking Goodwill’s social media effectiveness and what content works for them. All three presentations are below.

Rich Brooks

rich-brooksRich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and company blog focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell. He is currently an Expert Blogger at FastCompany.com and a featured blogger at MaineBusiness.com.

Monica Wright

monica-wrightMonica Wright works as SEO & Social Media Manager at VONT+HMG, a full service interactive agency based in Portland, ME. As a veteran online marketer specializing SEO and social media, she works with national and regional clients in a wide variety of industries including hi-tech, hospitality & tourism, and higher education.

Calvin Gilbert

Calvin oversees print and web development at Goodwill Industries of Northern New England