Your Business Needs an Army

spose-concertTomorrow I am speaking at MPRC about Juggling Social Media. I can’t help but think of the best PR analogy I think I ever heard was that PR is like a bank account, you need to keep putting in deposits, before you can make a withdrawal. I think a lot of businesses go about this backwards.

Think about it… Public Relations should be about telling everyone how great and helpful you are. How your product or service helps people and your community. Then, heaven forbid, if something were to go wrong, you have goodwill among your community.

We think PR and social media are about telling people what we need (come to my event, shop at my store, download my widget), but it needs to be about what our fans and community needs.

Which brings me to Spose…

I am not going to lie and say I wasn’t surprised last year when I was told I was on a social media panel with Spose, the white rapper from Maine. We talked about social media and building your brand. Spose not only has a brand, but he has an ARMY of passionate fans.

spose-whats-next

That Mr. Spose is one smart cookie and he gained another member of his ‘army’ that day… this girl. Not only is Ryan, aka Spose, good at his craft, he is an excellent marketer. He gives and gives and gives to his fans and community. He includes his army in his social media posts, thanks them regularly, includes them in his videos, reshares their content and treats them like a family. They are loyal, they share his message for him, they buy his albums, some even get tattoos sharing their admiration for the rapper.

Yesterday while Spose was on tour, his tour bus was robbed. They stole his equipment, his creative work and pissed him off (WJBQ has a quick recap with more links about the event).

What comes next is absolutely amazing, Spose’s ‘army’ set up a GoFundMe account and at the time of the post, they have raised almost $14,000 in less than a day to help him get back some of his equipment so he can continue his work and his tour. If you look at the donations, many are just $10-$20 donations.

“I was there at that show that night man…You killed it, and you treated every fan like a god. You didn’t deserve this brother…” – Cody with a donation of $10

No, the money won’t bring back the personal items and music he lost but the support from his fans is undeniable and hopefully he can pick back up and get back to doing what he does best.

So as we carry on with our social media strategies and editorial calendars and press releases… let’s think about how our businesses can grow an army, not fans or followers or link backs, or search rankings. Have an ‘army’ and I promise, the rest will follow.

Photo credit: Spose Facebook

Posted in Case Studies, Maine, Social Media Tips, Upcoming Breakfasts | Leave a comment

Need an Inspirational Kick in the Pants? Listen to DJ and John

Living Your Passion Podcast with John Lee DumasI think all of us could use a good inspirational kick in the pants as we are coming into our hunker down months.
I have started getting into listening to more podcasts. Some on topics I like, some from people I like and SOME are BOTH!

I have been listening to my friend DJ Waldow’s new(ish) podcast, Living Your Passion. He has had some really interesting guests on there and how can you not be inspired by listening to people who are so inspired?!?

This week’s guest was especially near and dear to my heart… our own John Lee Dumas. Not that John is OURS but he is from Maine, he has been a SMBME speaker and we have loved watching his success.

Added bonus, my heart strings were tugged when the two of them gave me some mad props in the show intro. Always nice to hear people like you and what you do.

So, have a listen… get inspired… be proud of our Mainers taking over the world!

Posted in Maine, Marketing, Portland, Uncategorized | Leave a comment

Join SMBME at Agents of Change

agents-of-change-logoOne of our favorite local events is coming up and we hope you can join us there. Rich Brooks and his flyte crew put together one heck of a conference each year and this year looks like it is better than before.

The Agents of Change Conference will be held on September 26th at USM. Rich puts on a quality event and brings in some top talent for speakers.

We look forward to seeing our old friend John Lee Dumas, who is crushing it with podcasting right now. We have had him at SMBME and he is a Mainer. He has recently relocated to California and is doing so well. We can’t wait to see him and hear about what he has learned along the way.

We also look forward to hearing from Pat Flynn again, Nathan Latka from Heyo, Nick Unsworth and the rest of the cast looks pretty good too. Topics range from Facebook marketing to podcasting to Pinterest. We know we will learn a ton and be truly inspired to take these stories and tactics and apply them to our work.

Social Media Breakfast Maine is also happy to announce that we are the official breakfast sponsor of Agents of Change. We can’t promise you bacon but we can promise you a well-organized event, some world-class speakers, some internet marketing tips you can take back to work and start immediately to grow your business and some great company.

If you would like $25 off your Agents of Change ticket, just use the code SMBME on Eventbrite!

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Happy Social Media Day!

Look! Up in the sky! It is a bird… a plane…
NO! It is Social Media Day!

Mashable has declared June 30th Social Media Day and it is in its fifth year. Our friends at TideSmart are hosting one heck of a party tonight.
Whether it is at TideSmart tonight, or virtually… raise a glass and cheers to social media. Without it, we wouldn’t know so many of you who inspire us every day.

Happy day!
– Amanda and Jess

Posted in Fun, Maine, Portland, Social Media | Leave a comment