Happy Social Media Day!

Look! Up in the sky! It is a bird… a plane…
NO! It is Social Media Day!

Mashable has declared June 30th Social Media Day and it is in its fifth year. Our friends at TideSmart are hosting one heck of a party tonight.
Whether it is at TideSmart tonight, or virtually… raise a glass and cheers to social media. Without it, we wouldn’t know so many of you who inspire us every day.

Happy day!
- Amanda and Jess

Posted in Fun, Maine, Portland, Social Media | Leave a comment

Top Instagram Business Accounts in Maine

We had a GREAT breakfast last week on Instagram. Judi Cutrone and Sue B. Zimmerman taught us so much about how businesses can use Instagram in their marketing. One of the biggest takeaways, was that Instagram is a way for your brand to share moments with the world but… also for your customers to share their moments with your brand to their followers.

I think one of the biggest hurdles is getting started. One of the obstacles to getting started, is coming up with ideas of what to do. I think we learn well from our neighbors, so I thought I would list some of my favorite local business Instagram accounts. Maybe you can get some ideas for your business!

  • Rancourt & Co. – Makers of fine, handcrafted shoes right here in Maine. Their Instagram account is not about selling shoes but about selling a lifestyle. Kyle Rancourt spoke at a previous breakfast and did talk about Instagram and how he uses it and LOVES it.
  • Rancourt & Co Instagram photo

  • The Ropes Maine – Beautiful handmade bracelets and necklaces that just ooze Maine. Like Rancourt & Co., The Ropes Maine shows you the experience of Maine and fashion. I also like that she posts inspirational quotes and gives you a sneak peek into her life as a business owner.
  • L.L. Bean – Beans always does a good job selling the experience of Maine. Their Instagram bio actually says it even better ‘Photos inspired by our love of the outdoors and the great state of Maine.’ Not only do they do the brand experience and the inspirational quotes… but they also do a good job reposting other people’s posts that include their brand. Bonus points for the number of dog and puppy photos too.
  • llbean-instagram

  • Might & Main – For a B2B example, we needed to talk about our friends at Might & Main. When you aren’t selling a product, Instagram can seem a bit more challenging, but it doesn’t have to be. Like the others, you are sharing the experience of a brand. Does your product make people’s life easier? Show them enjoying their free time? Are you a design firm? Show your work or… have a Real Italian food fight! Have fun with it. Let people get a behind the scenes look at your business.
  • Haberdashery – Our friends at Others Fair Trade Coffee told us about the Haberdashery. I can’t think of a better business for Instagram than a thrif shop. One of a kind items, with no replenishment. It is genius. New items come in and The Haberdashery puts it on Instagram. Sometimes they style it or put together an outfit. The rumor is people go running to get there to buy the items. Smart.
  • haberdashery-instagram

There you go! There are some of my favorite local Instagram accounts. I hope that helps give you some ideas.

Do you have a business account you think we should follow? Share it with us in the comments!

Posted in Instagram, Maine, Marketing, Portland, Social Media, Social Media Tips, Uncategorized | Leave a comment

Find Out Who Doesn’t Follow You Back on Twitter

I have been talking so much about newsfeed algorithms lately. Facebook’s has definitely thrown its fair share of complications. But… I understand it. More and more people are on Facebook and they are liking more pages. That means lots more competition.

Twitter on the other hand, is straight up based on post time. No filters. No algorithm. But is that better? By missing nothing, are you actually missing more? The most important tweets could be getting buried in tweets about people’s lunches, horoscopes or in automatic spam posts.

Twitter is only as valuable as the people you follow. I would recommend regularly taking time to maintain your feed, by maintaining your followers. If someone is posting too much or you don’t like their posts – unfollow them.

Another tip for cleaning up your Twitter feed is to do a scan to see who isn’t following you back. Are they worth following if they don’t feel the same about you? Sometimes yes, but sometimes no.

I like to use Friend or Follow or ManageFlitter. They are simple to use and give you a lot of good information about who is and who isn’t following you. Here is a short video on Friend or Follow.

So, it is time to get some control back on your Twitter account! Clean it up and get better content in your feed. I know I need to :)

I was reminded of of this need to clean up my account from this great BuzzFeed post – 21 Social Media Tips You’ll Wish You’d Known Sooner. There is some other great stuff in there too.

Posted in Social Media Tips, Twitter | Leave a comment

What Flea Taught Me About Automatic Social Media Posts

At our last social media breakfast, someone asked if Facebook didn’t give as much credit to posts that are scheduled over ones that are posted live.

I am not aware that they do BUT my response was that there is usually just something a little off sometimes on scheduled posts. The content can be spot on, the image perfect, the tone correct but sometimes a scheduled post can lose a bit of human credibility.

I went into the weekend thinking about this idea and come Super Bowl Sunday, it reared its head again. The Halftime Show was BIG, it was LOUD, it was EXCITING and… a little off. By now, I am sure many of you have seen it or heard about it but at the time it was confusing. The band wasn’t plugged in. Most notably Flea, the famous guitarist, was not plugged in. His bass guitar was cord free. Some people thought perhaps wireless technology had jumped leaps and bounds from where it was, some people thought it was just hard to see… he WAS playing his heart out. He WAS sweating, leaping and banging on the guitar but it was off.

Flea, Anthony Kiedis

After the game, the word got out and it was actually off… the band mimed the performance. The vocals were live but the instruments were prerecorded. Flea has come out with a statement and I can’t blame them one bit. If the choice was be a part of a once and a lifetime experience like the Super Bowl or say ‘no, thank you’, because you can’t play live… I would probably make the same decision.

There is a lot at stake at the Super Bowl Halftime show. There are millions of things that could go wrong. They can’t gamble that anyone goes over their time and we miss a commercial that cost a million dollars. You don’t want sound to go wrong and ruin your performance. You gotta do, what you gotta do.

The same goes for social media marketing. Of course a live post, native to each platform is ideal but we are all busy. Sometimes you need a tool that will schedule your posts for you. Sometimes you need something that will post to multiple profiles for you. You gotta do, what you gotta do.

So is it better to be a little off, or not even be at the Super Bowl?
And, is it better to schedule, or to not be participating online at all?

I would choose to be at the Super Bowl, you?

Posted in Facebook, Marketing, Social Media, Social Media Tips | Leave a comment